b-h.work is the creative practice of Benjamin Hodgin who thinks, makes, and tinkers for innovative brands and idealistic human beings.

Currently in-house at Squarespace as Senior Creative Director co-leading their award winning brand team  Art Director’s Club Brand of the Year collaborating on ideation, design and production for global brand communications.

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A selection of recent project in chronological order

Call me!

01 Collaborating with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever using Squarespace. We announced it to the world with an ethereal film, exhibition posters and documented the process for a behind the scenes look look into the project. We then turned the design into a limited edition template for any artist to use. The project was named a People’s Voice Winner at The Webby Awards.

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"Jeff Koons just uploaded his entire cataloge of work to the interet – Fast Company "

02 Debuting a new global campaign for Squarespace Domains to show how any dream can become a reality. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named the most awarded in-house agency at The One Show.

03 Presenting Rick Rubin’s experimental online world of curated materials Tetragrammaton to the internet with Squarespace. We worked with the legendary producer fresh off the release of his best selling book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The product was named Fast Company’s Innovation by Design winner for marketing.

04 Reimagining a classic story for the Super Bowl featuring Zendaya as Sally Seashells, which was narrated by Andre 3000 and direct by Edgar Wright. The spot was named “One of the Best” by Rolling Stone and landed on YouTube’s most watched film chart globally for the year. It still remains one of Squarespace’s most watch pieces of content of all time with over 1,000,000,000 views.

05 Inspiring entreprenuers everywhere to launch their ideas into the world with a cosmic film directed by Ian Pons Jewell. Harkening back to the nostalgic feeling of the 1960’s space race, makers all around the globe watched as their ideas literally took flight. The film was inducted into the MoMA archives and kicked off a new global platform for the brand which featured newly launched websites built with Squarespace.

06 Launching one of the most famous video games of all time by reintroducing it’s community. To Show that Call of Duty wasn’t a scary place, we created a content studio to make comedic films from inside the game, inviting players to join in. From Post Malone dropping a new track to Gary McLarry offering questionable legal services, the campaign helped break sales records to become the year’s best selling game. It won multiple Cannes Lions and D&AD Pencils, but perhaps the best accolade was Lebron James sharing one of the spots on his Instagram, 100% unsolicited.

07 Putting the FAA on alert by flying a fire-breathing dragon drone across the United States to deliver the first copy of Spyro: Reignited Trilogy to it’s biggest fan. We brought the beloved character to life and rolled out the journey live on social, which fans could follow in real time. The campaign was called “Cross Over of the year” and helped Spyro to sell 10,000,000+ copies, a first ever for the franchise.