is the creative practice of Benjamin Hodgin who thinks, makes and tinkers for innovative brands and idealistic human beings.

Currently at Squarespace as Senior Creative Director co-leading our in-house brand team collaborating on ideation, design and production for global brand communications.

Recognized internationally as Most Innovative Design Companies Agency of the Year , In-House Agency of the Year and Top-Ranked Brand-Side Agency for 2025.

Previously worked at notable agencies including 2x Agency of the Year 72andSunny leading creative for Fortune 500 companies to non-profits.

Occasionally speaking, mentoring and serving on industry panels to help push creativity further in solving modern business problems.

Collaborating with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever using Squarespace. We announced it with an ethereal film and exhibition posters plus documented the process for a behind the scenes look into the project. We then turned the design into a limited edition template for any artist to use. The project was named a People’s Voice Winner at The Webby Awards.

⦿ Debuting a new global campaign for Squarespace Domains to show how any dream can become a reality. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named the most awarded in-house agency at The One Show.

⦿⊛ Presenting Rick Rubin’s experimental online world of curated materials Tetragrammaton to the internet with Squarespace. We worked with the legendary producer fresh off the release of his best selling book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The project was named Fast Company’s Innovation by Design winner for marketing.

⦿⊛ Dreaming up an unprecedented collaboration with Magnum Photos featuring 6 prestigious photographers shooting together on a single film roll around the world. We documented the journey, creating a series of films that explored each artist’s process with the camera and promoted it with flyers. We then dropped the contact sheet as an online gallery built with Squarespace with commentary from those who shot it, promoted .

⦿ Reimagining a classic story for the Super Bowl featuring Zendaya as Sally Seashells, which was narrated by Andre 3000, directed by Edgar Wright and styled by Law Roach. We dropped the campaign like a theatrical release with movie posters and designed an online experience that expanded the story into product features . The spot was named “One of the Best” by Rolling Stone and landed on YouTube’s most watched film chart globally for the year. It still remains one of Squarespace’s most watch pieces of content of all time with over 1,000,000,000 views.

⦿ Inspiring entrepreneurs everywhere to launch their ideas into the world with a cosmic film directed by Ian Pons Jewell. Harkening back to the nostalgic feeling of the 1960’s space race, makers from all walks of life watched as their ideas literally took flight. The film was inducted into the MoMA archives and kicked off a new global platform for the brand which featured newly launched websites built with Squarespace.

▪▫ Launching one of the most famous video games of all time by reintroducing it’s community. To Show that Call of Duty wasn’t a scary place, we created a first of its kind content studio to write and capture comedic films from inside the game, then invited players to join in. From Post Malone dropping a new track to Gary McLarry offering questionable legal services, the campaign helped break sales records to become the year’s best selling game. It won multiple Cannes Lions and D&AD Pencils, but perhaps the best accolade was Lebron James sharing one of the spots on his Instagram, 100% unsolicited.

▪▫ Putting the FAA on alert by flying a fire-breathing dragon drone across the United States to deliver the first copy of Spyro: Reignited Trilogy to it’s biggest fan, Snoop Dogg. We brought the beloved character to life and rolled out the journey live on social, which fans could follow in real time. The campaign was called “Cross Over of the year” and helped Spyro to sell 10,000,000+ copies, a first ever for the franchise.

▪▫. Shocking gaming fans across the globe by leaking one of the most anticipated title releases live on ESPN. Every few years, Call of Duty fans anxiously speculate on what the next game will be. We subtly hacked an NBA broadcast to confirm it, with megastar James Harden (a well known player of the franchise) revealing the logo as he entered the stadium. It set off a media frenzy and was called “the craziest teaser for a game ever seen” by fans. Immediately following, we lit up the world with the mark.

▪▫ Introducing a second espresso for the first time ever for the world’s largest coffee company. To create buzz around Starbucks new Blonde Roast, we turned the brand on it’s head with a bizarre campaign that subverted what fans had grown to expect with yellow screens, yodeling and the cha-cha-cha. We kicked it all off by dropping a teaser on Saturday Night Live and some playful billboards. The work helped Starbucks surpass it’s sales goals and put Blonde permanently on the menu.

▪▫ Unveiling a new logo and identity for the City of Los Angeles to celebrate it’s creative class. Inspired by the open feeling of space in LA, we created a dynamic mark designed to be hacked and appropriated by Angelenos to make it their own. We released an anthemic film featuring local legends like Kendrick Lamar and Frank Gehry, covered the city with bespoke out of home and invited the entire city to participate. It was even turned into a product line with a pop-up at The Museum of Contemporary Art with proceeds going to underserved communities in the city.

▪▫ Turning a Kid Cudi verse into a rallying cry for positivity. At a time when division and animosity were sweeping the nation, we launched an optimistic film to try and inspire young athletes to create a wave of change through the world of sport at a grassroots level. We dropped it live during the ESPY’s immediately following the presentation of The Arthur Ashe Courage Award, one of sport’s biggest spotlights on people reshaping the future.

▪▫ Reinventing an iconic sports brand by reimagining how athletes approach their game. To help propel Adidas back into cultural relevancy, we co-authored a new strategic platform ‘Here To Create’ which introduced a new weapon in athletics – creative expression. It sparked a catalogue of work spanning years in partnership with many talented minds all over the world. While it ruffled some feathers, it also led to record breaking sales and revenue growth, helping to put the three stripes back in conversation.

Going grassroots with a lo-fi mix tape to ignite a new platform for Adidas football around the United States. Based on the insight that speed was becoming a differentiator in the sport, we made a highlight reel with music c/o Pusha T to claim the space and inspire players to do the same. The ethos spread into clinics with NFL stars, camps, crowns and even a merch line. We even gave young athletes the opportunity to upload their speed clips for a chance to be featured on SportsCenter.

▪▫ Making dreams come true by turning iPhones into Lightsabers for the release of Star Wars Episode VII. To showcase what’s possible with Google, we partnered with Disney and Lucasfilm to create a Chrome Experiment that pushed the boundaries of the web. The project went viral with over 700,000,000 impressions, Mashable calling it “coolest Star Wars-themed project yet”, and even Jimmy Fallon giving it a shoutout on The Tonight Show.

▪▫ Going galactic for Google to show off it’s universe of products by giving Star Wars fans the opportunity to choose if they were on the light or dark side of the force. Once chosen, user’s entire ecosystem changed into custom made easter eggs. From X-wings on Google Maps to lightsabers on YouTube to changing search results to the iconic opening crawl, fans could explore the depths of the Google galaxy. With billions of impressions and mentioned in over 80 countries,

▫ Inviting people to talk, not type on Google. Before there was ChatGPT, there was the launch of the Google App. To encourage people to search on, we tapped into human curiosity. From films showing real world demonstrations to IRL placements where one may have a question, the campaign helped to change habits and went head to head with Apple’s Siri. But most importantly, it helped give answers to millions of human beings.

▫ Doing some good by putting a spotlight on charities on the internet’s most visited website. To promote Google’s One Today app, which allows non-profits to build fundraising campaigns, we changed the iconic ‘I’m Feeling Lucky’ button to ‘I’m Feeling Generous’ on google.com. It led to a microsite we built that showcased different organizations that users could easily donate to.

▪▫. Supersizing Hollywood’s most famous mustache for the launch of Anchorman 2 . Working with Paramount Pictures, we put a twist on the film’s theatrical poster but installing 3D bristle on Ron Burgundy’s face in the middle of Times Square. Not to be outdone, we hired a window washer to groom it with a giant comb every hour on the hour. Classy.