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b-h.work
is the practice of Benjamin Hodgin, who thinks, makes and tinkers for innovative brands and idealistic human beings.
Currently at Squarespace as Senior Creative Director co-leading our award winning* in-house brand team collaborating on ideation, design and production for global brand communications.
*Fast Company 'Most Innovative Design Companies' Agency of the year
Occasionally speaking, mentoring and serving on industry panels to help push creativity further in solving modern business problems.
⦿⊛ Collaborating with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever using Squarespace. We announced it with an ethereal film and exhibition posters plus documented the process for a behind the scenes look into the project. We then turned the design into a limited edition template for any artist to use. The project was named a People’s Voice Winner at The Webby Awards.
⦿ Debuting a new global campaign for Squarespace Domains to show how any dream can become a reality. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named the most awarded in-house agency at The One Show.
Presenting Rick Rubin’s experimental online world of curated materials Tetragrammaton to the internet with Squarespace. We worked with the legendary producer fresh off the release of his best selling book ‘The Creative Act’ to design and build his own place on the web where he could share the things that interest and inspire him. The project was named Fast Company’s Innovation by Design winner for marketing.
Dreaming up an unprecedented collaboration with Magnum Photos featuring 6 prestigious photographers shooting together on a single film roll around the world. We documented the journey, creating a series of films that explored each artist’s process with the camera, promoting it all with flyers. We then dropped the contact sheet as an online gallery built with Squarespace with commentary from those who shot it.
Reimagining a classic story for the Super Bowl featuring Zendaya as Sally Seashellswhich was narrated by Andre 3000, directed by Edgar Wright and styled by Law Roach. We dropped the campaign like a theatrical release with movie posters and designed an online experience that expanded the story into product features . The spot was named “One of the Best” by Rolling Stone and landed on YouTube’s most watched film chart globally for the year. It still remains one of Squarespace’s most watch pieces of content of all time with over 1,000,000,000 views.
Inspiring entrepreneurs everywhere to launch their ideas into the world with a cosmic film directed by Ian Pons Jewell. Harkening back to the nostalgic feeling of the 1960’s space race, makers from all walks of life watched as their ideas literally took flight. The film was inducted into the MoMA archives and kicked off a new global platform for the brand which featured newly launched websites built with Squarespace.
