A special collaboration with Magnum photos featuring 6 iconic photographers shooting on 1 film roll around the world: We worked with Jeff Koons to concept, design, build and launch his first ever online portfolio. We documented the journey as well as creatign a launch film that imagines all of his works coming together, or inflating, as a metaphorical and literal interpettion of his work arriving all in one place. And beasue Jeff beleives the rol eo fthe art is to be generous, we released the design for others to use to showcase their own art.