Welcome to the office of b-h.work.

I'm a thinker, maker and tinkerer for innovative brands and idealistic human beings.

Currently at Squarespace as Principal, Creative.

I've spent the last decade focused on the crossover of technology and entertainment, working both in-house and agency-side with talented teams at ambitious companies, which has led to some notable milestones, including:

being named Brand of the Year, earning 2x In-House Agency of the Year, being listed as a Top 10 Creative Director in the United States, landing on Fast Co.'s Most Innovative Companies list, riding an IPO wave and even holding André 3000's coat.

I also recently founded Benny&Friends, which makes spaces on the internet.

The following is a small selection of recent projects...

Brought forth a requiem of unrepentant anguish for Super Bowl LX starring Emma Stone and directed by Yorgos Lanthimos. Ranked #1 by The New York Times, it amassed over 220,000,000 views and drove the most single-day domain registrations in Squarespace history.

Launched the ongoing global campaign A Website Makes It Real for Squarespace to inspire entrepreneurs to make their dreams a reality. Directed by Vania & Muggia (Pt. 1) and Walid Labri (Pt. 2), the films have been awarded numerous accolades including top honors at The One Show, 3x gold cubes from the ADC Awards, and a D&AD pencil.

Partnered with Jeff Koons to launch his complete works all in one place for the first time ever, built with Squarespace. Drawing on the artist's belief that democratization is the basis of all art, we turned the design into a template anyone can use. Artnet cheekily dubbed it “a masterpiece”, and it was a People's Voice winner at The Webby Awards.

Brought Rick Rubin's online collection of curated materials — Tetragrammaton — into existence on the world wide web. The collaboration won Fast Company's Innovation by Design Award and was the most-engaged social content on Squarespace's channels all year.

Reimagined a classic tongue twister for Super Bowl LVI, starring Zendaya, narrated by André 3000, and directed by Edgar Wright. Vogue and Rolling Stone named it one of the best, and it landed on YouTube's most-watched ads of the year list.

Launched a new platform for Squarespace with a cosmic film to embolden makers everywhere to put their dreams into the world. Directed by Ian Pons Jewell, the film harkened back to the optimism of the 1960s space race — and was inducted into the MoMA Archive.

Sent fans into a frenzy by flying a fire-breathing dragon drone across the country to deliver the first copy of Spyro: Reignited Trilogy to its biggest fan. The stunt was affectionately called “the dumbest thing ever” and helped the franchise glide to its best-selling launch of all time.

Created a content studio to make films from inside the iconic Call of Duty franchise and launch its newest title, Black Ops 4. It became the year's best-selling game, set a franchise record for most players, and won multiple Cannes Lions. It even saw LeBron James post the entire spot to his 150 million followers — completely unsolicited.

Designed a new identity to celebrate the creative makers of Los Angeles. The logo was built to be hacked, inviting anyone to make it their own. Collaborating with iconic figures from Kendrick Lamar to Frank Gehry, we canvassed the city and even launched a pop-up store to highlight small businesses.

Brought the entire Star Wars universe to the Google ecosystem for the launch of The Force Awakens. From a Chrome Experiment that turned iPhones into lightsabers to X-wings flying across Google Maps, the campaign went viral — racking up billions of impressions and mentions across 81 countries, and even earning a shout-out on The Late Show.

Got hairy in the Big Apple for the launch of Anchorman 2 by putting Ron Burgundy's iconic mustache on a billboard in Times Square. Each hour, a window washer rappelled down the side to comb it — for real.