b–h.work is the creative practice of Benjamin Hodgin, who thinks, makes and tinkers for innovative brands and idealistic human beings.
Currently in-house at Squarespace (‘25 Fast Company's Most Innovative Design Companies) as Senior Creative Director co-leading their award winning brand team (Art Director’s Club Brand of the Year) (One Show #1 Ranked In-House Agency) collaborating on ideation, design and production for global brand communications.
(1) Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(2) Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(1) Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(2) As part of our ongoing episodic program Squarespace Collection we collaborated with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We announced it to the world with an ethereal film made and documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use. The project was just named a People’s Voice Winner at the 2025 Webbys.
(3) Debuting a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
(4) In a dream crossover, we worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We partnered with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own space on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
(3) Debuting a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
(4) In a dream crossover, we worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We partnered with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own space on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
(3) Debuting a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
(4) In a dream crossover, we worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We partnered with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own space on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
(1)Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(2) As part of our ongoing episodic program Squarespace Collection we collaborated with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We announced it to the world with an ethereal film made and documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use. The project was just named a People’s Voice Winner at the 2025 Webbys.
As part of our ongoing episodic program Squarespace Collection we collaborated with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We announced it to the world with an ethereal film made and documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use. The project was just named a People’s Voice Winner at the 2025 Webbys.
Prior to that, we debuted a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
In a dream crossover, we worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We partnered with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own space on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
To , we schemed a special project with renowned agency Magnum Photos featuring six notable photographers shooting together on a single roll of film all over the world, including the likes of Bruce Gilden, Sabiha Cimen and more. We documented the journey and released the film strip as on online gallery built with Squarespace.
For Super Bowl LVI, we reimagined a classic story starring Zendaya as Sally Seashells, which was narrated by Andre 3000 and directed by the acclaimed Edgar Wright. The spot was named "One of the Best" by Rolling Stone and landed on YouTube's most watched films globally for the year. It still remains one of Squarespace's most watched piece of content of all time. And, if you look close enough, I like to think it foreshadowed Andre 3000’s foray into his flute career.
To inspire makers everywhere to put their dreams out into the world, we dropped ‘If You Believe In Something, Launch It’ for Squarespace. Directed by Ian Pons Jewell, the cosmic film harnked back to the nostalgic of the 1960s space race as entreprenuers ideas literally took flight. The film was inducted into the MoMA Archives and set off a showcase featuring recently launched sites.
Before Squarespace, my team at 72andSunny helped launch one of the most famous video game franchises ‘Black Ops 4’ to the world. Instead of focusing on just the game, we reintroduced the fans who play it with a first of it’s kind campaign creating films and content from inside it. Starring Post Malone, Gary McLarry, it helped break Playstation and XBox Store records for digital downloads and was the highest selling day one release for Call of Duty ever. It won heaps of awards, but my personal favorite accolade was Lebron James himself sharing one of the spots on his Instagram, completely unsolicited. Thanks, King.
We also help create buzz around the launch the much anticipated ‘Spyro The Dragon Reignited Trilogy’ game to fans by flying a fire-breathing dragon drone across the United States to deliver the first copy of the game to it’s biggest fan, Snoop Dogg. The entire journey was documented on Spyro’s own social media, letting his fanbase follow along in real time. It was called “The Best Collab” of the year and helped put Spyro on the charts.
We also help create buzz around the launch the much anticipated ‘Spyro The Dragon Reignited Trilogy’ game to fans by flying a fire-breathing dragon drone across the United States to deliver the first copy of the game to it’s biggest fan, Snoop Dogg. The entire journey was documented on Spyro’s own social media, letting his fanbase follow along in real time. It was called “The Best Collab” of the year and helped put Spyro on the charts.
THANK YOU FOR VISITING THE OFFICE OF B–H.WORK WE CAN’T COME TO THE SCREEN RIGHT NOW BUT HAVE A PERUSE AROUND!
Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
Prior to that, we debuted a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
Our most recent partnership was a collaboration with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We designed and built his new online gallery, then announced it to the world with an ethereal film made with ManVsMachine. We documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use to start their own creative journeys. The project was just named a People’s Voice Winner at the 2025 Webbys.
Prior to that, our team worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We worked with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
thank you for visiting the office of b–h.work!
hello
(1) b-h.work is the creative practice of me (Benjamin Hodgin) who thinks, makes and tinkers for innovative brands and idealistic human beings.
(2) I am currently working in-house at Squarespace (Fast Company’s 2025 Most Innovative Design Companies) as Senior Creative Director helping to co-lead our award winning brand team (2025 Art Directors Club In-House Agency of the Year) collaborating on ideation, design and production for global brand communications.
(3) Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(3) Most recently, our team introduced Squarespace’s first ever proprietary AI website builder, Blueprint, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
Prior to that, we debuted a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards, as well as 3 ADC Gold Cubes and 1 Gold Pencil at The One Show.
(5) Simultaneously, I’ve been leading the ongoing special project initiative ‘Squarespace Collection’, which partners the world’s most creative minds with our platform to show what’s possible.
Our most recent partnership was a collaboration with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We designed and built his new online gallery, then announced it to the world with an ethereal film made with ManVsMachine. We documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use to start their own creative journeys. The project was just named a People’s Voice Winner at the 2025 Webbys.
(3) Our most recent partnership was a collaboration with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We designed and built his new online gallery, then announced it to the world with an ethereal film made with ManVsMachine. We documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use to start their own creative journeys. The project was just named a People’s Voice Winner at the 2025 Webbys.
Prior to that, our team worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We worked with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
