b-h.work
is the creative practice of Benjamin Hodgin, who thinks, makes, and tinkers for innovative brands and idealistic human beings.
Currently in-house at Squarespace as Senior Creative Director co-leading their award winning brand team (Art Director’s Club Brand of the Year) collaborating on ideation, design and production for global brand communications.
(I) Introducing Squarespace’s first ever proprietary AI website builder, Blueprint AI, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
(I) Collaborating with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever using Squarespace. We announced it to the world with an ethereal film, digital exhibition posters, and documented the process for a behind the scenes look into the project. We then turned the design into a limited edition Squarespace template for artists anywhere to use. The project was just named a People’s Voice Winner at the 2025 Webbys.
(I) Debuting a new global campaign for Squarespace Domains to show how any dream can become a reality. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their ideas to life. The project won Concept of the Year and contributed to Squarespace being named the most awarded in-house agency at The One Show.
(I) Designing a new identity and website for Frankies Bikinis’ Director of Design and Development. With an extensive body of work producing pieces for Bella Hadid, Pamela Anderson, Sydney Sweeney and more, the space acts as a digital gallery archiving a catalogue of notable designs.
(I) Presenting Rick Rubin’s experimental online world of curated materials ‘Tetragrammaton’ to the internet with Squarespace. We worked with the legendary producer fresh off the release of his best selling book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The product was awarded Fast Company’s 2024 Innovation by Design winner for marketing.
(I) Collaborating with the storied Magnum Photos to create a first-ever project featuring six notable photographers shooting together on a single film roll around the world. From Bruce Gilden to Sabiha Cimen and more, we documented the experience and dropped the contact sheet as an online gallery built with Squarespace.
(I) Reimagining a classic story for Super Bowl LVI featuring Zendaya as Sally Seashells, which was narrated by Andre 3000 and direct by Edgar Wright. The spot was named “One of the Best” by Rolling Stone and landed on YouTube’s most watched films globally for the year. It still remains one of Squarespace’s most watch pieces of content of all time.
(I) To inspire makers everywhere to launch their ideas into the world, we created a cosmic film directed by Ian Pons Jewell. Inspired by the feeling of the1960’s space race, entreprenuers all over the globe watched as their ideas literally took flight. The film was inducted into the MoMA archives and kicked off a new global platform for the brand which featured newly launched websites built with Squarespace.
(I) Launching one of the most famous video game franchies into the world by reintroducing
We created hundreds of hilarious skits inside the world of Call of Duty to show people that the game’s community can be fun and silly, not aggro and scary. We tapped talent like Tim & Eric and Jonah Hill to create some stuff with us, and when it was all said and done we’d made about 200 films.
I’ll always be grateful for winning a Cannes Lion for a film called Nut Punch.
Before Squarespace, my team at 72andSunny helped launch one of the most famous video game franchises ‘Black Ops 4’ to the world. Instead of focusing on just the game, we reintroduced the fans who play it back to the world with a first of it’s kind campaign, creating films and content from inside it. The launch broke Playstation and XBox Store records for digital downloads and was the highest selling day one release for Call of Duty ever. It also won heaps of awards, but my personal favorite accolade was Lebron James himself sharing one of the spots on his Instagram, completely unsolicited.
■ Introducing Squarespace’s first ever proprietary AI website builder, Blueprint AI, to entrepreneurs everywhere. We created a launch film to tell the human powered design story behind the new innovative tool. The release of Blueprint helped land Squarespace on Fast Company’s coveted ‘Most Innovative Design Companies of 2025’ list.
■ Collaborating with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever using Squaresppace. We announced it to the world with an ethereal film, digital exhibition posters, and documented the process for a behind the scenes look into the project. We then turned the design into a limited edition Squarespace template for artists anywhere to use. The project was just named a People’s Voice Winner at the 2025 Webbys.
■ Debuting a new global campaign for Squarespace Domains to show how any dream can become a reality. Partnering with visionary directors Vania and Muggia, we launched a series of surreal films featuring different entrepreneurs bringing their ideas to life. The project won Concept of the Year and contributed to Squarespace being named the most awarded in-house agency at The One Show.
■ Designing a new identity and website for Frankies Bikini’s Director of Design and Development. With an extensive body of work producing pieces for Bella Hadid, Pamela Anderson, Sydney Sweeney and more, the acts as a digital gallery archiving
V Presenting Rick Rubin’s experimental online world of curated materials ‘Tetragrammaton’ to the internet using Squarespace. We worked with the legendary producer fresh off the release of his best selling book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The product was awarded Fast Company’s 2024 Innovation by Design winner for marketing.