Most recently, my team debuted a new global campaign for Squarespace Domains. Partnering with visionary directors Vania and Muggia, we launched a series of playful and practical films featuring different entrepreneurs bringing their business ideas to life with each click and drag. The project won Concept of the Year and contributed to Squarespace being named Agency of the Year at The Shots Awards.
Simultaneously, I have been leading the ongoing special project Squarespace Collection, which partners some of the worlds most creative minds with the innovative website platform to show what’s possible using the product for culturally significant projects.
Our most recent partnership was a collaboration with iconic artist Jeff Koons to launch his complete works all in one place for the first time ever. We designed and built his new online gallery, then announced it to the world with an ethereal film made with ManVsMachine. We documented the making process for a behind the scenes look into the project. Then, we turned the design into a limited edition Squarespace template for artists anywhere to use to start their own creative journeys. The project was just named a People’s Voice Winner at the 2025 Webbys.
Prior to that, our team worked with Rick Rubin to bring his experimental online world of curated materials ‘Tetragrammaton’ to the internet. We worked with the legendary producer fresh off the release of his book ‘The Creative Act’ to build his own place on the web where he could share the things that interest and inspire him. The project was awarded Fast Company’s 2024 Innovation by Design Awards winner for marketing.
For Super Bowl LVI, I helped to reimagine a classic story starring Zendaya, Andre 3000 and directed by Edgar Wright. The spot was named "One of the Best" by Rolling Stone and landed on YouTube's most watched films globally for the year. It still remains one of Squarespace's most watched piece of content of all time.
To inspire entrepreneurs everywhere to launch their ideas into the world with Squarespace, we created the cosmic campaign ‘Launch It’. Directed by Ian Pons Jewell, the film drew nostalgia from the feeling of what it was like to be a part of the 1960’s space race as people’s ideas literally took flight. It was inducted into the MoMA Archives and kicked off a new global platform for the brand.
Before Squarespace, my team at 72andSunny helped launch one of the most famous video game franchises ‘Black Ops 4’ to the world. Instead of focusing on just the game, we reintroduced the fans who play it back to the world with a first of it’s kind campaign, creating films and content from inside it. The launch broke Playstation and XBox Store records for digital downloads and was the highest selling day one release for Call of Duty ever. It also won heaps of awards, but my personal favorite accolade was Lebron James himself sharing one of the spots on his Instagram, completely unsolicited.
We also helped launch the much anticipated ‘Spyro The Dragon Reignited Trilogy’ game to fans by flying a fire-breathing dragon drone across the United States to deliver the first copy of the game to it’s biggest fan, Snoop Dogg. The entire journey was documented on Spyro’s own social media, letting his fanbase follow along in real time.